This film was created to convince printing and typesetting shops to send their employees to the school to learn Monotype skills.
After a strange and quite romantically awkward beginning, this film showcases the Monotype School in London where students can learn the skills required to operate a Monotype keyboard for casting or photo typesetting.
Created by Mergenthaler to show off the newest typesetting, film and computer machines to the American Newspaper Publishers Association.
This film was created at a time when all newspapers knew film and computer technology were the future, but they were not yet convinced in which technology to invest. It features the Elektron, tape-perforating keyboard center, Linofilm Quick, and other early-computer machines.
Many newspaper men in suits, thick glasses, and skinny black ties.